Perhaps only second to The New York Times in stature, The WSJ's authority and clout remain as significant today as it did 125 years ago. With this tradition in mind, Heatley designed and branded a new subscription-based loyalty platform (the Gratis Club) that offered members curated lists and customizable ways to enjoy their downtime. Drawing upon the paper’s classic “Hedcut” illustration style and proclivity for graphs and chart, the team delivered a campaign both rich and singular for the publication.
