As the Executive Creative Director for Digital Customer Experience, I lead a team of 15 internal writers and designers as well as overseeing the production of major creative products by world-class agencies like R/GA, Lippincott and BBDO. Guiding a legacy retail company down the path of reinventing itself for the digital era means a deep collaboration with CRM / Analytics teams as well as a daily cross-functional partnership with UX and web dev. Journey-based design is at the core of everything I do. Big ideas first—rolling out into the best tactical expression which targets the right message to the right customer on the right channel on the right device at the right time of day. From broadcast spots to Snapchat filters, animated infographics to perfectly timed celebrity tweets, everything I create comes out of an iterative and agile process. Fortunately for everyone I work with, it's also a complete blast. It's not every day that you get handed the reins to help turn around a brand you've loved since childhood!