In 2013 Puma introduced their Puma Soundchuck—a Bluetooth enabled, portable and durable sound system positioned as the ultimate in audio versatility. The brief called for creating an in-store display at partner Urban Outfitters that would amplify the launch and disrupt the already crowded playing field.
Plugging into Puma’s long history of street cred and freshness, Heatley's pitch blended an original soundtrack, classic New York City graffiti stylings and experiential rewards that amplified the Soundchuck’s versatility and turned the cool up one more notch.
