A journey into the mind of a WWE superfan... not for the faint of heart. Whether it’s a young boy who recently got hooked or a decades-long collector, passion runs deep and authenticity is the foundation. The basis of a successful loyalty rewards platform for Walmart’s Mattel WWE toys demanded Heatley's team honor its code and speak WWE. Ring Rewards tapped into this and created a dynamic and interactive space for fans to build on their bond.