The largest provider of data storage in the world also has some of the best marketing ideas when it comes to Big Data. Heatley creative directed the Razorfish team and partnered with EMC TV to bring high speed data visualization and analysis to life in a series of short teaser videos starring motorcycling legend John McGuinness AKA The Morecambe Missile. A fully integrated marketing campaign featuring a microsite, a series of web banners and print pieces brought the story to life.
The largest provider of data storage in the worldwhen it comes to Big Data. We partnered with EMC TV to help promote their documentary "The Math Behind the Morecambe Missile," featuring motorcycling legend John McGuinness. A series of short teaser videos, banners, social memes and print pieces creative directed by Heatley's team at Razorfish and produced by VS. NYC brought the story and exciting data visualizations to life. A Google cardboard version of the Morecambe experience is currently in the planning stages.
