As a VP Design Lead spearheading the bank's global Citi Developer Hub, I partnered with our UX team to architect the site experience in addition to personally designing all site pages including tablet and mobile breakpoints. The site debuted at the Singapore FinTech Festival, garnering millions of media impression and glowing praise across the press. I also designed all marketing materials, including multiple animated videos, and served as an advisor on the design of the booth experience itself.