"So, Tell Me A Little Bit About Myself…"
Brands want to be admired and understood. Much like anyone in high school. Heatley and his group understand that; nobody wants to go to second base with someone they hardly know.
His approach to anthems and "brand manifestos" is to mine for truths while reminding them of their true potential, succinctly. This work resonates with clients; many of which have turned the anthem (or parts of them) into consumer facing communication.
